Clarity. Structure. Traction.
StoryOS helps founders align what they mean, what their team says, and what their market values. Scale your story as fast as your product. Because story isn’t decoration; it’s how strategy comes to life and delivers traction.
“70% of brand transformations fail due to uninspiring narratives”
Transformational Change Survey 2021
McKinsey
The Problem
Why Startups
Get Stuck
You’ve built something valuable.
But every time you tell the story, it lacks impact.
The deck makes sense to you, but not to partners and investors.
The team isn’t sure what message to lead with.
The website says too much and too little at once.
It’s not your product.
It’s the missing narrative strategy behind your story.
That’s where StoryOS comes in: a system for clarity that connects meaning, message, and market.
Naliko Semono
The Founder
“70% of brand transformations fail due to uninspiring narratives”
Transformational Change Survey 2021
McKinsey
The Problem
The Problem
Why Startups
Get Stuck
You’ve built something valuable.
But every time you tell the story, it lacks impact.
The deck makes sense to you, but not to partners and investors.
The deck makes sense to you, but not to partners and investors.
The team isn’t sure what message to lead with.
The team isn’t sure what message to lead with.
The website says too much and too little at once.
The website says too much and too little at once.
It’s not your product.
It’s the missing narrative strategy behind your story.
That’s where StoryOS comes in: a system for clarity that connects meaning, message, and market.
“70% of brand transformations fail due to uninspiring narratives”
Transformational Change Survey 2021
McKinsey
The Problem
The Problem
Why Startups
Get Stuck
You’ve built something valuable.
But every time you tell the story, it lacks impact.
The deck makes sense to you, but not to partners and investors.
The deck makes sense to you, but not to partners and investors.
The team isn’t sure what message to lead with.
The team isn’t sure what message to lead with.
The website says too much and too little at once.
The website says too much and too little at once.
It’s not your product.
It’s the missing narrative strategy behind your story.
That’s where StoryOS comes in: a system for clarity that connects meaning, message, and market.
Our Core Offers
You can’t scale confusion. Clarity pays for itself the first time your pitch clicks.
StoryOS helps founders turn ideas into stories that move people and markets.
Because story isn’t decoration, it’s infrastructure. It’s how humans understand complexity, remember what matters, and decide to act.
All prices presented excluding VAT or USt.
1. ValidateOS
1. ValidateOS
Compact Validation & Quick Fix
Start with focus. The Clarity Check diagnoses where your message breaks and how to fix it fast.
You’ll see exactly why traction stalls and what story change will unlock momentum.
Start with focus. ValidateOS diagnoses where your message breaks and how to fix it fast.
You’ll see exactly why traction stalls and what story change will unlock momentum.
What you get:
Narrative gap analysis (founder vs. team vs. market)
Narrative gap analysis (founder vs. team vs. market)
Guideline for 3-5 Compact Validation Interviews
Guideline for 3-5 Compact Validation Interviews
30-min intake + 90-min strategy call
30-min intake + 90-min strategy call
Actionable Strategic Roadmap & Recommended Implementation Plan
Actionable Strategic Roadmap & Recommended Implementation Plan
Messaging fix for one key touchpoint (site, deck, or pitch)
Messaging fix for one key touchpoint (site, deck, or pitch)
Ideal for: founders preparing a launch, rebrand, or raise who want expert clarity before scaling.
Ideal for: founders preparing a launch, rebrand, or raise who want expert clarity before scaling.
2. StoryOS
2. StoryOS
Strategic Narrative Operating System
Develop the core of your business and brand decision-making. StoryOS helps you build a living brand system, the narrative architecture behind your product, pitch, and positioning.
Develop the core of your business and brand decision-making. StoryOS helps you build a living brand system, the narrative architecture behind your product, pitch, and positioning.
What it does:
Aligns founder, team, and market around one clear story
Aligns founder, team, and market around one clear story
Defines your purpose, tribe, category, and onlyness
Defines your purpose, tribe, category, and onlyness
Turns insights into a modular messaging system
Turns insights into a modular messaging system
Creates clarity that scales across decks, sites, and sales
Creates clarity that scales across decks, sites, and sales
Deliverables:
Founder interviews & JTBD validation
Founder interviews & JTBD validation
Narrative Blueprint (Notion + Miro)
Narrative Blueprint (Notion + Miro)
Brand Story Messaging Matrix
Brand Story Messaging Matrix
Strategic Brand Guidelines
Strategic Brand Guidelines
Ideal for: scale-ready startups that need a brand system before raising or expanding.
Ideal for: scale-ready startups that need a brand system before raising or expanding.
100% of your ValidateOS investment applies to StoryOS if booked within 30 days post engagement.
100% of your ValidateOS investment applies to StoryOS if booked within 30 days post engagement.
How it Works
The 6 Elements of Your Strategic Narrative:
StoryOS guides you through five interconnected modules that form your strategic narrative system:
Validate – Uncover the customer job and problem you are solving for.
Purpose, Mission, Vision – articulate why you exist and where you’re going.
Ideal Customer Design – identify your core customer jobs, pains, and progress.
Positioning & Category Definition – clarify where you play and how you win.
Onlyness – define your brand story and what makes it radically different.
Roadmap – outline a compact go-to-market plan that connects clarity to traction.
Develop the core of your business and brand decision-making. StoryOS helps you build a living brand system, the narrative architecture behind your product, pitch, and positioning.
Aligns founder, team, and market around one clear story
Aligns founder, team, and market around one clear story
Defines your purpose, tribe, category, and onlyness
Defines your purpose, tribe, category, and onlyness
Turns insights into a modular messaging system
Turns insights into a modular messaging system
Creates clarity that scales across decks, sites, and sales
Creates clarity that scales across decks, sites, and sales
What you get:
Ideal for: scale-ready startups that need a brand system before raising or expanding.
From €4,950
4–6 weeks
100% of your ValidateOS investment applies to StoryOS if booked within 30 days post engagement.
Deliverables:
Founder interviews & JTBD validation
Founder interviews & JTBD validation
Narrative Blueprint (Notion + Miro)
Narrative Blueprint (Notion + Miro)
Brand Story Messaging Matrix
Brand Story Messaging Matrix
Strategic Brand Guidelines
Strategic Brand Guidelines
2. StoryOS
2. StoryOS
3. TractionOS
3. TractionOS
Launchpack: From Story to Market
Turn clarity into traction. TractionOS builds on StoryOS and applies it across your top traction points: investor decks, websites, and campaigns.
Turn clarity into traction. TractionOS builds on StoryOS and applies it across your top traction points: investor decks, websites, and campaigns.
What it includes:
Everything in StoryOS
Everything in StoryOS
Market validation & voice-of-customer synthesis
Market validation & voice-of-customer synthesis
Core copy for decks, website, and outreach
Core copy for decks, website, and outreach
Content & GTM strategy map
Content & GTM strategy map
Optional visual identity support
Optional visual identity support
Outcome:
Your team, customers, partners, and investors all identify with the same story and momentum compounds.
Ideal for: founders preparing to fundraise, scale, or relaunch with aligned strategic narrative and messaging.
“Philipp helped me communicate a technically complex product in a simple and comprehensible way.”
Stefan Fölser, CEO & Founder, Ewingz GmbH
50%
more revenue in premium food segment
Austrian Food Industry
60+
Startups coached in German accelerators
German Startup Scene
#1
National Lead on Social Media
Austrian Meat Industry
150+
Projects Delivered
20+
Industries Served
8yrs
in business
Work With Us
Work With Us
How to Apply
for StoryOS
StoryOS and TractionOS are deep strategic engagements built for founders ready to invest time, focus, and openness.
To ensure best fit, we start with a short application and discovery call.
It’s not a sales pitch it’s a clarity check for both sides. If we see that you’re ready, we’ll co-design your timeline.
If not, we’ll recommend the next best step, often starting with ValidateOS to get you aligned first.
To ensure the high quality of our engagements, we only take a limited number of clients per timeline. We’re typically booked four to six weeks in advance, so early applications are encouraged.
Narrative Clarity Diagnostic
Narrative Clarity Diagnostic
Narrative Clarity Diagnostic
Not Sure Where to Start?
Start small. Test fast.
If you’re unsure which offer fits, begin by running your free Narrative Clarity Diagnostic a 3-minute story check that helps you see where your messaging is strong and where it’s costing you traction.
Most founders start there, and once they see where the story gaps are, they move on to ValidateOS, our compact validation sprint.
When you upgrade later to StoryOS, your ValidateOS fee counts as credit toward the full project.
Our Network:
StoryOS isn’t an agency and it’s not a solo shop.
It’s a focused network of senior strategists, designers, and storytellers assembled only when needed.
No handovers. No overhead. Just deep collaboration and sharp outcomes.
Best Fit
Are we a good fit?
StoryOS is designed for founder-led startups and second-time founders who want to align their story before they scale.
It’s for teams who agree:
Traction starts with clarity
Traction starts with clarity
Traction starts with clarity
Alignment beats raw activity and hustle.
Alignment beats raw activity and hustle.
Alignment beats raw activity and hustle.
Story turns belief into momentum.
Story turns belief into momentum.
Story turns belief into momentum.
You don’t need a rebrand before you raise you need a story that lands. If that sounds like you, you’re in the right place.
FAQ
Still have questions before applying to StoryOS?
Explore our FAQ below or reach out via email.
Why do founders need to apply for StoryOS?
StoryOS is an in-depth engagement. It works best when both sides are fully invested: founder, team, and strategist. We review every application to make sure timing, team stage, and goals align. If it’s not the right moment, we’ll point you to smaller steps like ValidateOS or free resources to get you ready. What you can do right away is take our free Narrative Clarity Diagnostic, providing key insights on what's keeping your story from gaining traction.
Why do founders need to apply for StoryOS?
StoryOS is an in-depth engagement. It works best when both sides are fully invested: founder, team, and strategist. We review every application to make sure timing, team stage, and goals align. If it’s not the right moment, we’ll point you to smaller steps like ValidateOS or free resources to get you ready. What you can do right away is take our free Narrative Clarity Diagnostic, providing key insights on what's keeping your story from gaining traction.
Why do founders need to apply for StoryOS?
StoryOS is an in-depth engagement. It works best when both sides are fully invested: founder, team, and strategist. We review every application to make sure timing, team stage, and goals align. If it’s not the right moment, we’ll point you to smaller steps like ValidateOS or free resources to get you ready. What you can do right away is take our free Narrative Clarity Diagnostic, providing key insights on what's keeping your story from gaining traction.
How far in advance should I book?
We only take a limited number of StoryOS clients per timeline to maintain quality and focus. We’re typically booked at least four to six weeks in advance, so it’s smart to apply early even if you’re planning your project for next quarter.
How far in advance should I book?
We only take a limited number of StoryOS clients per timeline to maintain quality and focus. We’re typically booked at least four to six weeks in advance, so it’s smart to apply early even if you’re planning your project for next quarter.
How far in advance should I book?
We only take a limited number of StoryOS clients per timeline to maintain quality and focus. We’re typically booked at least four to six weeks in advance, so it’s smart to apply early even if you’re planning your project for next quarter.
What happens after I apply?
You’ll receive a short intake form and an invitation for a Best-Fit Call. We’ll clarify goals, readiness, and whether StoryOS is the right next move. If yes, you’ll receive a proposal and project timeline. If not, we’ll recommend your next best step.
What happens after I apply?
You’ll receive a short intake form and an invitation for a Best-Fit Call. We’ll clarify goals, readiness, and whether StoryOS is the right next move. If yes, you’ll receive a proposal and project timeline. If not, we’ll recommend your next best step.
What happens after I apply?
You’ll receive a short intake form and an invitation for a Best-Fit Call. We’ll clarify goals, readiness, and whether StoryOS is the right next move. If yes, you’ll receive a proposal and project timeline. If not, we’ll recommend your next best step.
Can we start with something smaller?
Yes. Most founders begin with ValidateOS, a one-week diagnostic that pinpoints what’s blocking traction. If you upgrade to StoryOS within 30 days post-engagement, the full fee is credited toward StoryOS.
Can we start with something smaller?
Yes. Most founders begin with ValidateOS, a one-week diagnostic that pinpoints what’s blocking traction. If you upgrade to StoryOS within 30 days post-engagement, the full fee is credited toward StoryOS.
Can we start with something smaller?
Yes. Most founders begin with ValidateOS, a one-week diagnostic that pinpoints what’s blocking traction. If you upgrade to StoryOS within 30 days post-engagement, the full fee is credited toward StoryOS.
How long does StoryOS take?
It takes most clients 4–6 weeks to run the core program, depending on team size. TractionOS extends this to 8–10 weeks, depending on scope and deliverables, when we apply your system across decks, sites, and campaigns. While engagement range is fixed for both programs, we design your individualized timeline together when you successfully apply to StoryOS. Hence, longer timelines are possible upon request.
How long does StoryOS take?
It takes most clients 4–6 weeks to run the core program, depending on team size. TractionOS extends this to 8–10 weeks, depending on scope and deliverables, when we apply your system across decks, sites, and campaigns. While engagement range is fixed for both programs, we design your individualized timeline together when you successfully apply to StoryOS. Hence, longer timelines are possible upon request.
How long does StoryOS take?
It takes most clients 4–6 weeks to run the core program, depending on team size. TractionOS extends this to 8–10 weeks, depending on scope and deliverables, when we apply your system across decks, sites, and campaigns. While engagement range is fixed for both programs, we design your individualized timeline together when you successfully apply to StoryOS. Hence, longer timelines are possible upon request.
Is this brand strategy, messaging, or go-to-market?
StoryOS connects all three. It gives you one clear narrative system that aligns purpose, positioning, and communication so every deck, site, and sales call tells the same story.
Is this brand strategy, messaging, or go-to-market?
StoryOS connects all three. It gives you one clear narrative system that aligns purpose, positioning, and communication so every deck, site, and sales call tells the same story.
Is this brand strategy, messaging, or go-to-market?
StoryOS connects all three. It gives you one clear narrative system that aligns purpose, positioning, and communication so every deck, site, and sales call tells the same story.
How is StoryOS different from a brand agency or consultant?
Agencies create assets. StoryOS designs the system that makes those assets work. We don’t start with visuals; we start with structure: the narrative architecture that keeps your message clear and consistent across every touchpoint, from decks to websites to campaigns. Unlike consultants, we don’t stop at strategy. Through TractionOS, we collaborate with a trusted network of designers, developers, filmmakers, and content experts, or integrate your existing partners, to ensure the story we design together is executed precisely. If a creative partner or stakeholder is key to your brand’s success, we’ll even include them in your strategy workshops to align everyone around the same story before execution begins.
How is StoryOS different from a brand agency or consultant?
Agencies create assets. StoryOS designs the system that makes those assets work. We don’t start with visuals; we start with structure: the narrative architecture that keeps your message clear and consistent across every touchpoint, from decks to websites to campaigns. Unlike consultants, we don’t stop at strategy. Through TractionOS, we collaborate with a trusted network of designers, developers, filmmakers, and content experts, or integrate your existing partners, to ensure the story we design together is executed precisely. If a creative partner or stakeholder is key to your brand’s success, we’ll even include them in your strategy workshops to align everyone around the same story before execution begins.
How is StoryOS different from a brand agency or consultant?
Agencies create assets. StoryOS designs the system that makes those assets work. We don’t start with visuals; we start with structure: the narrative architecture that keeps your message clear and consistent across every touchpoint, from decks to websites to campaigns. Unlike consultants, we don’t stop at strategy. Through TractionOS, we collaborate with a trusted network of designers, developers, filmmakers, and content experts, or integrate your existing partners, to ensure the story we design together is executed precisely. If a creative partner or stakeholder is key to your brand’s success, we’ll even include them in your strategy workshops to align everyone around the same story before execution begins.
What if we don’t have enough time right now?
That may be the case. But most founders find the process saves them time by eliminating narrative detours and conflicting directions. Also, in our experience, a pause for clarity prevents months of rework later.
What if we don’t have enough time right now?
That may be the case. But most founders find the process saves them time by eliminating narrative detours and conflicting directions. Also, in our experience, a pause for clarity prevents months of rework later.
What if we don’t have enough time right now?
That may be the case. But most founders find the process saves them time by eliminating narrative detours and conflicting directions. Also, in our experience, a pause for clarity prevents months of rework later.
We already have a story, do we still need this?
Perfect. StoryOS doesn’t replace your story; it structures it so everyone tells the same one consistently, clearly, and with conviction.
We already have a story, do we still need this?
Perfect. StoryOS doesn’t replace your story; it structures it so everyone tells the same one consistently, clearly, and with conviction.
We already have a story, do we still need this?
Perfect. StoryOS doesn’t replace your story; it structures it so everyone tells the same one consistently, clearly, and with conviction.
Can early-stage startups apply?
Yes, especially if you’re preparing to raise or launch. StoryOS helps early founders align their story before investing in growth or creative assets, so every euro of effort compounds later.
Can early-stage startups apply?
Yes, especially if you’re preparing to raise or launch. StoryOS helps early founders align their story before investing in growth or creative assets, so every euro of effort compounds later.
Can early-stage startups apply?
Yes, especially if you’re preparing to raise or launch. StoryOS helps early founders align their story before investing in growth or creative assets, so every euro of effort compounds later.
Are there any discounts for early-stage startups?
We don't discount, but we have a lower-tiered offering for startups that we work with in different accelerator programs. We’d be happy to point you in the right direction for programs that may be of interest to you. Feel free to contact us and have a chat.
Are there any discounts for early-stage startups?
We don't discount, but we have a lower-tiered offering for startups that we work with in different accelerator programs. We’d be happy to point you in the right direction for programs that may be of interest to you. Feel free to contact us and have a chat.
Are there any discounts for early-stage startups?
We don't discount, but we have a lower-tiered offering for startups that we work with in different accelerator programs. We’d be happy to point you in the right direction for programs that may be of interest to you. Feel free to contact us and have a chat.
What if we’re not ready yet?
When you apply, if your timing isn’t right, we’ll guide you toward the next best step to prepare, whether that’s refining messaging, gathering feedback, or starting with ValidateOS our compact validation system.
What if we’re not ready yet?
When you apply, if your timing isn’t right, we’ll guide you toward the next best step to prepare, whether that’s refining messaging, gathering feedback, or starting with ValidateOS our compact validation system.
What if we’re not ready yet?
When you apply, if your timing isn’t right, we’ll guide you toward the next best step to prepare, whether that’s refining messaging, gathering feedback, or starting with ValidateOS our compact validation system.
Do you guarantee results?
We guarantee clarity and a validated, actionable narrative system you can use immediately. If, within 48 hours after the kickoff session, you feel the direction isn’t clear or aligned, you can step out. In that case, we’ll keep the 25% project deposit to cover preparation and onboarding work, and no further fees are due. We work on a shared responsibility principle. In our experience, when both sides commit, results follow fast, from sharper investor conversations to customer traction. We bring the structure, tools, and experience that make alignment possible. You and your team bring openness, time, and the readiness to implement your side of the strategy developed. Story alignment isn’t something we “do to you”; it’s something we build with you.
Do you guarantee results?
We guarantee clarity and a validated, actionable narrative system you can use immediately. If, within 48 hours after the kickoff session, you feel the direction isn’t clear or aligned, you can step out. In that case, we’ll keep the 25% project deposit to cover preparation and onboarding work, and no further fees are due. We work on a shared responsibility principle. In our experience, when both sides commit, results follow fast, from sharper investor conversations to customer traction. We bring the structure, tools, and experience that make alignment possible. You and your team bring openness, time, and the readiness to implement your side of the strategy developed. Story alignment isn’t something we “do to you”; it’s something we build with you.
Do you guarantee results?
We guarantee clarity and a validated, actionable narrative system you can use immediately. If, within 48 hours after the kickoff session, you feel the direction isn’t clear or aligned, you can step out. In that case, we’ll keep the 25% project deposit to cover preparation and onboarding work, and no further fees are due. We work on a shared responsibility principle. In our experience, when both sides commit, results follow fast, from sharper investor conversations to customer traction. We bring the structure, tools, and experience that make alignment possible. You and your team bring openness, time, and the readiness to implement your side of the strategy developed. Story alignment isn’t something we “do to you”; it’s something we build with you.
Can you work with us remotely?
Absolutely. StoryOS was built for hybrid and remote collaboration. All sessions can run seamlessly online via Notion, Miro, and Google Meet, just as they do for our international clients. If you’re based in or around Berlin, we recommend starting with an in-person kickoff session. You’re welcome to join us at one of our partner spaces, or we can host the workshops directly at your venue if preferred.
Can you work with us remotely?
Absolutely. StoryOS was built for hybrid and remote collaboration. All sessions can run seamlessly online via Notion, Miro, and Google Meet, just as they do for our international clients. If you’re based in or around Berlin, we recommend starting with an in-person kickoff session. You’re welcome to join us at one of our partner spaces, or we can host the workshops directly at your venue if preferred.
Can you work with us remotely?
Absolutely. StoryOS was built for hybrid and remote collaboration. All sessions can run seamlessly online via Notion, Miro, and Google Meet, just as they do for our international clients. If you’re based in or around Berlin, we recommend starting with an in-person kickoff session. You’re welcome to join us at one of our partner spaces, or we can host the workshops directly at your venue if preferred.
Our Core Offers
Our Core Offers
You can’t scale confusion.
Clarity pays for itself when your pitch clicks.
StoryOS helps founders turn ideas into stories that move people and markets.
Because story isn’t decoration, it’s infrastructure. It’s how humans understand complexity, remember what matters, and decide to act.
Our Core Offers
Our Core Offers
You can’t scale confusion. Clarity pays for itself the first time your pitch clicks.
Because story isn’t decoration, it’s infrastructure. It’s how humans understand complexity, remember what matters, and decide to act.
“Philipp helped us turn a complex product into a story investors understood.”
Stefan Fölser, CEO & Founder, Ewingz GmbH
50%
more revenue in premium food segment
Austrian Food Industry
60+
Startups coached in German accelerators
German Startup Scene
#1
National Lead on Social Media
Austrian Meat Industry
90+
Clients in diverse industries
From Startups to Corporates
“Philipp helped us turn a complex product into a story investors understood.”
Stefan Fölser, CEO & Founder, Ewingz GmbH
50%
more revenue in premium food segment
Austrian Food Industry
60+
Startups coached in German accelerators
German Startup Scene
#1
National Lead on Social Media
Austrian Meat Industry
90+
Clients in diverse industries
From Startups to Corporates
How it Works
The 5 Elements of Your Strategic Narrative:
Purpose, Mission, Vision – articulate why you exist and where you’re going.
Ideal Customer Design – identify your core customer jobs, pains, and progress.
Positioning & Category Definition – clarify where you play and how you win.
Onlyness – define your brand story and what makes it radically different.
Roadmap – outline a compact go-to-market plan that connects clarity to traction.
150+
Projects Delivered
20+
Industries Served
8yrs
in business
Work With Us
Work With Us
How to Apply
for StoryOS
StoryOS and TractionOS are deep strategic engagements built for founders ready to invest time, focus, and openness.
To ensure best fit, we start with a short application and discovery call.
It’s not a sales pitch it’s a clarity check for both sides. If we see that you’re ready, we’ll co-design your timeline.
If not, we’ll recommend the next best step, often starting with ValidateOS to get you aligned first.
To ensure the high quality of our engagements, we only take a limited number of clients per timeline. We’re typically booked four to six weeks in advance, so early applications are encouraged.
Start with focus. The Clarity Check diagnoses where your message breaks and how to fix it fast.
You’ll see exactly why traction stalls and what story change will unlock momentum.
Narrative gap analysis (founder vs. team vs. market)
Narrative gap analysis (founder vs. team vs. market)
Guideline for 3-5 Compact Validation Interviews
Guideline for 3-5 Compact Validation Interviews
30-min intake + 90-min strategy call
30-min intake + 90-min strategy call
Written summary + upgrade recommendation
Written summary + upgrade recommendation
Messaging fix for one key touchpoint (site, deck, or pitch)
Messaging fix for one key touchpoint (site, deck, or pitch)
What you get:
Ideal for: founders preparing a launch, rebrand, or raise who want expert clarity before scaling.
1. ValidateOS
1. ValidateOS
Turn clarity into traction. TractionOS builds on StoryOS and applies it across your top traction points: investor decks, websites, and campaigns.
Everything in StoryOS
Everything in StoryOS
Market validation & voice-of-customer synthesis
Market validation & voice-of-customer synthesis
Core copy for decks, website, and outreach
Core copy for decks, website, and outreach
Content & GTM strategy map
Content & GTM strategy map
What it includes:
Your team, customers, partners, and investors all identify with the same story and momentum compounds.
Ideal for: founders preparing to fundraise, scale, or relaunch with aligned strategic narrative and messaging.